Reforestation is often told as a linear story in which trees are planted, carbon is stored, and carbon is sold. This story shortchanges the circular relationship that can exist between trees and carbon.

Our Carbon+ program is a powerful tool for further reforestation because it completes the circle and expands new forest creation exponentially into the future. The simple act of bundling new trees into the purchase of every carbon ton generates a self-propelled cycle that produces compounding growth—a velocity of scale through which each asset creates further equity and expansion. This is our “forest revolution.”